The Oxford Handbook of Music and Advertising

SUMARIO: Introduction. Music and advertising : Production, text, and reception ;Siu-Lan Tan, Ron Rodman, and James Deaville. // I. PRODUCTION / James Deaville (ed.) / Production : Music and the creation of the advertising text ; James Deaville. / Music and Advertising Before 1900. - 1. Advertising the English glee to women, 1750-1800 ; Bethany Blake - 2. Advertising Millie-Christine, or the making of the Two-Headed Nightingale ; Remi Chiu and Dana Gorzelany-Mostak / Selection and Marketing of Music. 3. Fitting tunes : Selecting music for television commercials ; Peter Kupfer - 4. Blank music: Marketing virtual instruments ; James Buhler - 5. Contextual marketing: Analyzing networks of musical context in the Digital Age ; Willem Strank / Music for Advertising and Labor. - 6. Organized labor and commercial advertising : Music unions and J. Walter Thompson ; Jessica Getman - 7. Jazz works : Music, advertising, and labor in Toronto, 1955-1980 ; Mark Laver / Branding Through Music. - 8. Designing identities : Sound and music in automotive and appliance branding ; Kenneth McLeod - 9. Music supervision and branding in an era of "convergent advertising" ; Tim J. Anderson / Advertising Corporate Style Through Music. - 10. The conquest of Kool : Jazz, tobacco, and the rise of market segmentation ; Dale Chapman - 11. Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s ; Julie Hubbert - 12. About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana ; Laurel Westrup / Advertising Audiovisual Entertainment. - 13. Music and the formal structures of contemporary action film trailers ; Catrin Watts - 14. Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound ; James Deaville - 15. "Have You Played Atari Today?" Music and audience in an early video game advertising campaign ; William Gibbons / Selling on Radio. - 16. "All those homes beyond the microphone" : Advertising, domesticity, and early country music variety programs in the 1930s ; David VanderHamm - 17. Music and institutional advertising: Consolidated Edison and Echoes of New York ; Rika Asai // II. TEXT ; Ron Rodman (ed.) / Text : Analytic and historical perspectives on music and advertising ; Ron Rodman - 18. Approaches to Analyzing Music and Advertising. Taking the gift out and putting it back in : From cultural goods to commodities ; Timothy D. Taylor - 19. The Sounds of Coca-Cola: On cola-nization of sound and music ; Nicolai Jørgensgaard Graakjær - 20. The persistence of memory : Structural functions of music in commercial jingles ; Ron Rodman / Musical Genres and Advertising. - 21. Popular music, advertising, and selling out / Bethany Klein - 22, Search and destroy : Punk in advertising and selling a subculture ; Jay Beck - 23. Selling David Bowie: Commercial appearances and the developing Bowie star image ; Katherine Reed - 24. Medievalism goes commercial : The epic as register in contemporary media ; David Clem - 25. "Pushin' it ": Sounding difference through humor in Geico's 2014 Salt-N-Pepa spot ; Joanna Love / Music and Advertising Genres. - 26. "Once you hear this, act fast": Music in Civil Defense television advertisements, 1950-1970 ; Reba Wissner - 27. Everything is not awesome : Playful adaptation and the aurality of ecoconscious media in Greenpeace's Save the Arctic campaign ; Kate Galloway - 28. Exploiting the frontier: Advertising and the western soundtrack ; Mariana Whitmer / Music and Political Ads. - 29. Music and sound design as propaganda in Hell-Bent for Election ; Lisa Scoggin - 30. As heard on ... : The changing musical language of presidential campaign ads ; Justin Patch - 31. From the subliminal to the ridiculing : How U.S. campaign ads use music to evoke four basic and two compound emotions ; Paul Christiansen // III. RECEPTION ; Siu-Lan Tan (ed.) / Reception: Empirical approaches to the study of music and advertising ; Siu-Lan Tan / Frameworks: Models, Mechanisms, and Methods. - 32. Toward a utilitarian theory of consumer response to advertising music ; Lincoln G. Craton - 33. Hearing, remembering, and branding: Setting strategic directions for sonic branding research ; Vijaykumar Krishnan and James J. Kellaris - 34. Methods for testing the emotional effects of music in advertising and brand communication ; Daniel Müllensiefen / Cognitive and Affective Responses to Music and Advertising. - 35. Commercial sound : A review of the effects of popular music in radio and television advertising ; David Allan - 36. Music with the message in mind: Cognitive responses to background music in advertising ; Cynthia Fraser - 37. Musical congruity in advertising : Established and emerging research themes ; Steve Oakes and Morteza Abolhasani - 38. Audiovisual advertising : Effects of music on psychological transportation and narrative persuasion ; Madelijn Strick - 39. Music as advertisement : Capturing and sustaining attention in the attention economy era ; Hubert Léveillé Gauvin / Music and Sound in (Multi)Sensory Marketing. - 40. Sensory marketing in advertising and service environments ; Bertil Hultén - 41. Sound in the context of (multi)sensory marketing ; Klemens Knoeferle and Charles Spence. // Appendix ; Ron Rodman (ed.) / The Ad Creation Process: From Production to Reception ; Lawrence Harte // Index.